BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey /
Kall, Jacek,
BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey / Jacek Kall - x, 140 pages : illustrations ; 25 cm.
Dr. Norfazlirda Binti Hairani Fakulti Keusahawanan dan Perniagaan Pameran Buku di Kampus Kota
Includes bibliographical references and index
9780367765033
Brand name products--Management
Branding (Marketing)
Consumers' preferences
BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey / Jacek Kall - x, 140 pages : illustrations ; 25 cm.
Dr. Norfazlirda Binti Hairani Fakulti Keusahawanan dan Perniagaan Pameran Buku di Kampus Kota
Includes bibliographical references and index
9780367765033
Brand name products--Management
Branding (Marketing)
Consumers' preferences