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Global Marketing : Strategy, Practice, and Cases /

Alon, Ilan,

Global Marketing : Strategy, Practice, and Cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. - Third edition. - xxv,639 pages : illustrations ; 25 cm.

Cik Azlinda Shazneem Binti Md Shuaib Fakulti Keusahawanan Dan Perniagaan

Includes bibliographical references and index

ISBN: 9780367196080

Subjects--Topical Terms:
Export marketing
Export marketing--Case studies

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Global Marketing : Strategy, Practice, and Cases /

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