Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth /
Zaraket, Sarah,
Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth / Sarah Zaraket. - ix, 98 pages : illustration ; 23 cm.
Includes bibliographical references and index.
9780367532833
Consumer behavior.
Consumer complaints.
Online social networks--Economic aspects.
Social media--Economic aspects.
Word-of-mouth advertising.
Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth / Sarah Zaraket. - ix, 98 pages : illustration ; 23 cm.
Includes bibliographical references and index.
9780367532833
Consumer behavior.
Consumer complaints.
Online social networks--Economic aspects.
Social media--Economic aspects.
Word-of-mouth advertising.