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Sustainable destination branding and marketing : strategies for tourism development /

Sustainable destination branding and marketing : strategies for tourism development / Strategies for tourism development edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan. - xiii, 244 pages ; 24 cm.

Includes bibliographical references and index

ISBN: 9781786394286

Subjects--Topical Terms:
Branding (Marketing)
Place marketing
Sustainable tourism--Marketing.

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Sustainable destination branding and marketing : strategies for tourism development /

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