Strategic management and competitive advantage : concepts and cases /

Barney, Jay B.

Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xviii, 378, [222] p. : ill. (chiefly col.) ; 27 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and indexes.

9780136094586


Business planning--Case studies.
Competition--Case studies.
Industrial management--Case studies.
Strategic planning--Case studies.

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