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New methods of market research and analysis /

Erickson, G. Scott.

New methods of market research and analysis / G. Scott Erickson. - Cheltenham, UK : Edward Elgar Publishing, 2019. - xi, 198 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781789901054

Subjects--Topical Terms:
Marketing research.

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New methods of market research and analysis /

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