Niche envy : marketing discrimination in the digital age /
Turow, Joseph.
Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, [2006] - viii, 225 p. ; 24 cm.
Includes bibliographical references (pages [193]-215) and index
9780262201650
Consumer profiling.
Customer services--Technological innovations.
Market segmentation.
Marketing--Technological innovations.
Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, [2006] - viii, 225 p. ; 24 cm.
Includes bibliographical references (pages [193]-215) and index
9780262201650
Consumer profiling.
Customer services--Technological innovations.
Market segmentation.
Marketing--Technological innovations.