Managing biotechnology : from science to market in the digital age /
Simon, Francoise, 1946-
Managing biotechnology : from science to market in the digital age / Françoise Simon, Glen Giovannetti. - Hoboken, NJ : Wiley, 2017. - xxii, 287 pa. : ill. ; 23 cm.
Includes bibliographical references and index
9781119216179
Biotechnology industries.
Biotechnology--Marketing.
Pharmaceutical biotechnology industry.
Managing biotechnology : from science to market in the digital age / Françoise Simon, Glen Giovannetti. - Hoboken, NJ : Wiley, 2017. - xxii, 287 pa. : ill. ; 23 cm.
Includes bibliographical references and index
9781119216179
Biotechnology industries.
Biotechnology--Marketing.
Pharmaceutical biotechnology industry.