The discipline of market leaders : choose your customers, narrow your focus, dominate your market /
Treacy, Michael.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - London : HarperCollins, 1996. - 222 p. ; 20 cm.
Includes index.
9780006387169
Customer relations.
Marketing--Management.
Organizational effectiveness.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - London : HarperCollins, 1996. - 222 p. ; 20 cm.
Includes index.
9780006387169
Customer relations.
Marketing--Management.
Organizational effectiveness.